how rebate bus rebuilt trust and tripled customer contact through a brand that finally felt right.

Brand Strategy | Visual Identity | Messaging | Brand Guidelines | Web Design | Branded Templates

Rebate Bus is the powerhouse behind the scenes of energy rebates, streamlining the process for businesses and making sure no dollar gets left on the table.
Their small (but mighty) team works hard to simplify complex rebate systems through data-driven solutions and unmatched customer care.
They came to Very Sunny Day knowing their current brand didn’t reflect who they were anymore, and it certainly didn’t reflect where they were headed.

“VSD has consistently exceeded our expectations by delivering top-notch content.”

Rebate Bus had weathered a rough chapter. A previous rebrand had left them with visuals that felt cold and messaging that didn’t match their heart. Clients were confused, the brand felt scattered, and customer trust had taken a hit. Internally, the team knew they were doing meaningful work, but the outside world couldn’t see it.
We started by digging into the story beneath the surface. What makes Rebate Bus different isn’t just that they do it all, it’s that they do it with drive, heart, and attention to detail that others simply don’t.
The new logo evokes movement, unity, and momentum, drawing inspiration from their original bus roots while feeling fresh and modern. We paired it with a structured but flexible design system and a color palette that feels alive, dynamic, and confident.
For the website, we focused on clarity, flow, and a simplified experience, making it easier for users to understand who Rebate Bus is and how to work with them.

“Rebate Bus has been working with VSD for over a year. Their insight and expertise have helped our team transform our scattered and piecemeal branding efforts into a unified whole that clearly communicates who we are, what we stand for, and how we help our partners achieve their goals. They have helped us with everything from developing our brand identity, to building a new logo and color scheme, to rebranding our website and marketing materials.”

Where we landed:
  • Monthly customer contacts increased by 200%
  • Reputation rebuilt, relationships restored
  • A brand that finally aligns with the company they’ve become

Before

After