We take a collaborative, strategy-first approach. We start with discovery and research to understand your business, followed by creative development that aligns with your values, vision, and goals. We keep communication open, kind, and clear every step of the way.

If you're unsure where to start, that’s okay! Reach out, and we’ll guide you through what makes the most sense for where you are in your journey, whether you need a full brand foundation or just a thoughtful refresh.

Project timelines vary depending on the scope. Most branding projects take 4–6 weeks, and brand + website packages can take 8–10 weeks. We'll provide a detailed timeline before we begin so you always know what to expect.

Yes. I specialize in designing thoughtful, well-crafted, custom websites on Squarespace because it’s flexible, client-friendly, and stress-free to manage. Plus, it comes with solid SEO fundamentals, making it a great choice for brands that want a beautiful, intentional site that also supports their visibility online.

A spark of purpose, clarity on your goals, and comfort with the investment. You don’t need to have every detail figured out, but it’s helpful to know what you’d like this project to do for your business long-term. From there, we’ll chat through your needs, then send over a proposal and agreement. I typically book 1–2 months in advance, so reaching out early is always a good idea if you have a timeline in mind.

Yes, we believe in making intentional design more accessible. Most projects are split into two or three milestone payments, and we’re happy to discuss a plan that feels sustainable for you.

Absolutely. Along with your brand guidelines, we’ll schedule a 30–60 minute training session where I’ll walk you through how to use your brand assets and manage your Squarespace site with confidence. You’ll leave feeling supported and equipped, and of course, we're always here if you need support later on.

Yes, for the operational stuff, but never to generate art or replace the craft or creative thinking behind our work. Design rooted in real thinking and purpose is what sets a brand apart, and no tool can replace that.