How a heartfelt rebrand helped lymph love club grow their team and their impact.
Brand Concept | Messaging | Visual Identity | Brand Guidelines | Merch | Social Media Consultation
Lymph Love Club is more than a wellness brand, it’s a vibrant, heart-led community that’s redefining what healing can feel like. Through lymphatic drainage and massage therapy, they help people reconnect with their bodies, release fear, and access a deeper kind of care.
They came to us knowing their old brand no longer reflected the depth, joy, or clarity of the work they were doing, and they were ready for a transformation that matched their intention."Impressed isn't a big enough word; we were blown away. They were one of a kind, exceeded all our expectations, and they have become a thumbprint for our brands. This has set us apart from our competition, and we can't wait to print them on merchandise that people will actually want to rep!”
Despite a devoted audience and powerful mission, LLC’s brand had hit a wall.Their visual identity didn’t feel cohesive. Messaging wasn’t landing. Engagement was slowing down. The logo struggled at small sizes, and the two business arms didn’t feel like they belonged together.They were putting their full hearts into their work, but their brand just wasn’t keeping up. They wanted a brand that could hold all of it—the care, the connection, the science, and the soul.Something that felt truly theirs, that could help them speak with more clarity, show up with more confidence, and create a seamless experience for the people they serve. They didn’t want pretty for the sake of it. They wanted intentional, aligned, deeply rooted design.We listened deeply to where Leah and her team were, and where they hoped to go. We explored what made their work different and why people trusted them, mapping a strategy that felt grounded and expansive.With a hand-drawn, custom logo inspired by connection and flow—the invisible, essential systems that mirror the body’s own brilliance. We chose colors and typography that carried warmth, clarity, and care, building a visual world that felt like home.From merch concepts to social templates, we offered creative guidance to help the new brand come to life in ways that would continue to serve their mission, online, in-person, and everywhere in between.Where we landed:Conversion rates significantly increased, leading to a measurable business boostTeam expanded by 50% to meet rising demandA brand that finally reflects the mission and momentum of the work they do
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