Ayni Herb Farm is a QTBIPoC-owned farm located in upstate New York, guided by land stewardship, ancestral knowledge, and the concept of reciprocity. Their name, Ayni, the Andean word for reciprocity, isn’t just for branding. It’s a practice. A heartbeat. A rhythm of give and take between land, body, and community.

Ayni was expanding. Their values were strong, their farm was flourishing, and their community was growing. But the original brand couldn’t quite hold the depth, vibrancy, and future vision that Ayni was stepping into. It was time to dig in, realign with the roots, and build something bold and beautiful enough to support what was coming next.

We rooted the brand in its new concept, The Rhythm of Reciprocity—a visual and strategic anchor for how Ayni shows up across offerings, seasons, and systems.

The visual identity was designed to feel alive: hand-drawn, warm, organic. Nothing stiff, nothing rigid. Just a series of grounded but vibrant elements that respond to each other like a living ecosystem.

The new logo incorporates rounded bean shapes that feel like something you’d find in the soil, playful with just enough structure. We also honored Amara’s Andean lineage by weaving in the chakana, a sacred symbol of balance and connection.

The color palette pulses with life, warm, earthy hues inspired by marigolds, contrasted with vibrant, almost-neon tones like the ones seen by pollinators in flight.

Where we landed:

• A flexible, living brand system that mirrors the ecosystem it represents

• A vibrant, intentional identity that honors both ancestral roots and community growth

• A foundation ready to support packaging, merch, and expanded offerings as the farm evolves